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Published
Mar 31, 2015
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Puma extends its contract with the Italian Football Federation

Published
Mar 31, 2015

The Italian Football Federation (FIGC) and PUMA on Tuesday announced a new comprehensive partnership that will see the Global Sports Brand operate as the FIGC's lead partner into the next decade.

Through this agreement, PUMA has extended and increased its marketing rights as well as retaining the exclusive Master License to actively manage the entire global licensing portfolio of FIGC assets. PUMA will also continue as the official technical supplier supporting all associated FIGC teams.

Puma


In the framework of this agreement, the FIGC and PUMA will actively work together on a number of projects to grow the image, profile and commerciality of the FIGC on a global level. This will entail shared marketing investment allocated to core areas of focus within the FIGC programme including youth development, women's football, countering racism and the internationalisation of the FIGC brand.

Dating back more than ten years, PUMA first became the partner of the 'Squadre Nazionali' in 2003.

Carlo Tavecchio, President of the FIGC commented: "The partnership extension with PUMA represents a very important result for the FIGC. It will benefit us greatly both in affirming our brand at an international level and because it will see both organizations committed to developing special projects."

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