Translated by
Benjamin Fitzgerald
Jun 21, 2016
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Pitti Uomo 90 closes a successful edition

Translated by
Benjamin Fitzgerald
Jun 21, 2016

Pitti Uomo finished up on Friday, quick to signal an increase in attendance figures. The 90th edition offered a particularly rich four day program with both new brands attending and special events taking place; a total of 1,222 brands, of which 248 were new.

Pitti Uomo 90 full of buyers - Pitti Immagine

The men's fashion trade show showcases the latest spring/summer collections, which set the tone early on in the season, giving a positive signal to the current market, while the economic context is rather grim. 

Pitti registered, therefore, a 2.5% growth in buyer numbers, which reached 20,500 compared to 20,000 last year. In total, it attracted more than 30,000 visitors.

After a mild start with a lacklustre first day attendance, Pitti was full in the days that followed.

According to closing figures released by show organisers, the event, which took place in Florence June 14-17, recorded a 3% jump in Italians, or 12,100 buyers, and a 2.4% increase in foreigners, the non-Italian attendee numbers reaching 8,400.

Asian buyer numbers increased the most for the 90th edition of Pitti Uomo - Pitti Immagine

Europe remains the leading market for menswear. Britain registered the largest growth in buyer attendance, recording double-digit growth, up 18%. Belgium followed, up 7%, and Germany up 5%.

Worth noting, the strong Russian comeback, up 10%, after the collapse of recent seasons and an increase in "incredible" buyers from the Baltic countries and Eastern Europe.

Only the French disappointed. Affected by transport disruptions and difficult circumstances back home, their attendance recorded a "significant decline".

Concerning the other continents, there was an evident shift in power toward Chinese buyers, whose attendance increased by 14%, while American buyers increased 3% and the Japanese by 4%.

A fashion shoot? No, it's just the "Pitti People" seen at the Florentine trade show this season - Pitti Immagine photo Enrico Labriola

Trade show organisers also highlighted "excellent results for Portugal, Denmark, Mexico, Australia, South Africa, Singapore, Malaysia and Taiwan". 

Among the 15 highest ranking countries for overall attendance, Germany was at the top of the list, followed by Japan, Spain, the UK, the Netherlands, China, France, Turkey, Switzerland, Belgium and the U.S.

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