Michael Kors unveils new fragrance with Lily Aldridge
today Jul 6, 2016
Lily Aldridge has been signed up by Michael Kors to launch the fashion brand's new fragrance, 'Wonderlust'.
The adventurous scent, designed to capture a free-spirited and romantic vibe, features a mixture of blossoms and spiced notes for an exotic and oriental tone. The fragrance begins with top notes of Italian Bergamot and Pink Pepper, smoothed by the refined gourmand of Almond Milk. A dash of spicy Dianthus and a sheer, vanilla-like touch of Heliotrope deepen the odor, which ends with the exotic and creamy base notes of Benzoin Siam, Sandalwood Sri Lanka and Cashmeran Wood. It signals, according to the designer, an "infinite desire for adventure, romance, and discovery."
Supermodel Aldridge was shot by fashion photographer and director Mario Testino for the scent's debut campaign, sharing the camera with Dutch model Wouter Peelen. Captured in Sri Lanka, the images feature the couple escaping from a yacht to head to a remote island together for a Wonderlust-inspired rendezvous in paradise, and are accompanied by the perfume's slogan, "Let desire lead the way."
The fragrance, which will launch starting in August and rolling out through fall, comes in a luminous gradient bottle accented with dreamy golden hues.
Aldridge has a long history of working with the US fashion house, having first starred in its Spring 2015 ad campaign and fronting many campaigns for the brand since, such as 2015's Miranda Eyewear Collection and 2016's Jet Set Go campaign. Alongside fellow models Candice Swanepoel and Liu Wen, she also fronted the designer's charitable 2015 'Watch Hunger Stop' campaign, the result of a long-term partnership between Michael Kors and the United Nations World Food Programme (WFP) to help "build a world with zero hunger."
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