Michael Kors launches "The Walk" platform and campaign
Michael Kors launched on Tuesday its first-ever 360-degree street style campaign entitled, The Walk, featuring a diverse group of trendsetters and influencers. The campaign is the first in an ongoing series, with new personalities joining The Walk each season.
The campaign, which was shot by Tommy Ton, features Solange Knowles, models Soo Joo Park and Nina Agdal, and Princess Olympia of Greece modeling the MICHAEL Michael Kors Fall 2016 ready-to-wear collection and handbags. Michael Kors also released profiles and interviews for the four influencers on DestinationKors.com, the brand’s editorial platform.
The Walk is an interactive, shoppable experience on the Michael Kors website that includes influencer- and user-generated content built in collaboration with Sprinklr, an enterprise social technology platform. Fans can post street style photos of themselves wearing Michael Kors on Instagram and Twitter with the #SidewalkSpotted hashtag to possibly be featured on the Michael Kors The Walk platform.
“Fashion is a celebration of individual style, and I’ve always thought of New York City as the ultimate runway. The Walk was a great opportunity for us to see our favorite new fall handbags through different filters,” says Michael Kors of the new campaign. “Style is so subjective. There’s nothing more exciting to me than seeing my designs brought to life by different personalities.”
Michael Kors The Walk will make its way off of digital platforms and into real life via an experiential media partnership this September. In addition, the new platform will be the October theme for The Kors Edit boutique at 384 Bleecker Street.
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