Mango courts Muslim women with new Ramadan collection
today May 25, 2016
Spanish womenswear brand Mango has announced the creation of a clothing collection that observes the Islamic dress code. The range dedicated to Muslim women is due to launch ahead of Ramadan on May 30.
Casual garments such as jackets, kaftans, flowing jackets, oversized shirts, leggings and tunics are included in the collection, as well as festive pieces including long dresses, double-layer body wraps and midi skirts made of fantasy fabrics.
Mango said that the globalisation of its collections is part of the business development the brand has been applying to different markets for over 10 years.
The Special Collections department designs exclusive pieces “in line with the cultural and religious norms of countries in different regions, such as the Middle East.”
“With over 45 models, the Department is responsible for meeting the everyday work and leisure needs of women during major festivities such as Ramadan,” said the company in a statement.
According to the retail chain, understanding the characteristics of markets such as those in Arab countries, Asia, cold or inverted season countries is part of the brand’s DNA.
Mango has more than 2,200 stores in 109 countries, and generates 80% of its revenue in international markets.
The retailer led by Isak Andic ended 2014 with net sales of 2,01 billion euros, representing a growth of 9.3% and revenue of 107 million euros.
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