Maison Margiela launches four new fragrances
today Jul 26, 2016
Maison Margiela is launching four new Eau de Parfum fragrances, continuing its ‘Replica' Eau de Toilette series, established in 2012.
Replica, which is intrinsically linked with memories, will be boosted by the addition of an oriental leather scent, a white floral aldehydic, a green vegetal scent, and a fresh ‘cologne-style' eau de parfum. The fragrances are named 'Dancing on the Moon', 'Across Sands', 'Soul of The Forest' and 'Flying' respectively.
Each fragrance is labelled ‘Gender Anonymous', reinforcing the house's dedication to equality and its "non-conformist approach to society gender norms."
The Eau de Parfum collection retains the same packaging design and bottle structure as the Eau de Toilette scents, comprising a black spray-cap apothecary bottle that signifies nightfall, the precursor to dreams and the awakening of the subconscious. An inky black cord ombré gradient effect is sprayed down the glass, while silver laboratory-style labels add a futuristic touch and reference the house's signature 'silverfoil' that has appeared across both garments and accessories in creative director John Galliano's ready-to-wear collections. The designer describes the ‘Replica' Eau de Parfum as "Hi-fi, lo-fi, with a sci-fi finish."
The new fragrances will launch on September 26.
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