Oct 20, 2017
Macy's and Clothes4Souls team up on fall coat charity campaign
Oct 20, 2017
Macy's has teamed up with Clothes4Souls to provide coats for people in need this fall.
The department store is launching its annual "Buy a Coat & We'll Donate One" campaign on October 24, running through October 29. The concept will see the retailer donate a coat to the non-profit organization for every one purchased in the men's, women's, juniors' and children's outerwear departments during that time, with a limit of 35,000 coats in total. Coats donated through the program will be distributed in cities across America from November.
As a division of Soles4Souls, Clothes4Souls aims to fight poverty by collecting and distributing clothing. It works with homeless shelters, after school programs and international disaster relief organizations to provide clothes to those who need them, domestically and around the world. Macy's has been running its campaign for five years now, and has donated 165,000 new coats since 2013.
"We are always so excited for this time of year," said Buddy Teaster, president and CEO of Clothes4Souls. "The opportunity to work with Macy's, its vendors, and dozens of agencies around the country to distribute 35,000 brand-new, high quality coats to men women and children, creates real value for those in need."
Holly Thomas, Macy's group vice president of cause marketing, added: "The impact of this program has been remarkable, and we are proud to invite our customers to join us once again in giving to this important cause."
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