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Mango's strategic bet on Victoria Beckham to elevate its positioning

Mango's strategic bet on Victoria Beckham to elevate its positioning

Mango is advancing its plan to upscale the brand and grow in key markets such as the US and UK through a partnership with Brit designer Victoria Beckham. The challenge? To position itself as both premium and accessible.
Fashion
Retail
The Fold opens in The City of London

The Fold opens in The City of London

Part of £1.6 million+ in crowdfunding received last year has been invested to open women’s fashion retailer The Fold’s latest store in the City of London’s Royal Exchange Buildings shopping centre
Fashion
Retail

Wethenew acquires assets from bankrupt competitor Kikikickz

The French platform specialising in the resale of vintage sneakers is taking over the assets (websites and customer portfolio) of its competitor. It has also embarked on a general repositioning.
Fashion
Retail

Sportmax puts archive items on sale for 48 hours

Max Mara’s line has opened up its archives to the public for the first time. The label is selling on its e-shop a selection of looks from 2006, available only until April 24.
Luxury
Retail