Léa Seydoux is the face of Louis Vuitton's debut fragrance

today Sep 2, 2016
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Louis Vuitton has tapped actress Léa Seydoux to be the official face of its new perfume collection. The campaign --  shot in the natural surrounds of South Africa by Patrick Demarchelier -- launches globally September 15.

The new Louis Vuitton fragrance campaign starring Léa Seydoux - Louis Vuitton

"[Louis Vuitton is] a house I feel good with, it being French, and me being French ...I love that they do events all over the world. It's not just fashion," said Sedoux, in a statement.

Dubbed Les Parfums, the new collection is the first foray into fragrance for the French Maison in nearly a century. It boasts seven women’s scents created by in-house master perfumer Jacques Cavallier-Belletrud.

The perfumes are available now across most Louis Vuitton stores worldwide. 

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