Kim Jones to collaborate with NikeLab

By

Chenu Alexis

Translated by
Nicola Mira

Published
Jun 16, 2016

NikeLab has added a third name to its 2016 trophy room. This March, the US brand launched a pair of sneakers and a training apparel line signed by Riccardo Tisci, then offered to Balmain's Creative Director Olivier Rousteing the opportunity for a first capsule collection in gold and black at the end of May.

Now it is the turn of Kim Jones, Creative Director of Louis Vuitton: the designer has recently announced on his Instagram account a future partnership with the Swoosh, a boost to Nike's desired creative-sportswear positioning.

Ads

According to the two parties, the collaboration's content is to be revealed at the end of July.