Kim Jones to collaborate with NikeLab
NikeLab has added a third name to its 2016 trophy room. This March, the US brand launched a pair of sneakers and a training apparel line signed by Riccardo Tisci, then offered to Balmain's Creative Director Olivier Rousteing the opportunity for a first capsule collection in gold and black at the end of May.
Now it is the turn of Kim Jones, Creative Director of Louis Vuitton: the designer has recently announced on his Instagram account a future partnership with the Swoosh, a boost to Nike's desired creative-sportswear positioning.
According to the two parties, the collaboration's content is to be revealed at the end of July.
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