Kenzo to launch women's fragrance fashioned by its creative directors
today May 31, 2016
Carol Lim and Humberto Leon have been in charge of the Kenzo fashion label's creative direction since 2011. The LVMH brand's design duo are now applying their fashion vision to fragrance. Indeed, this September Kenzo Parfums will launch a new women's fragrance devised for the first time by the creative pair, who are also the founders of Opening Ceremony.
"The Kenzo woman is a free spirit, a woman in full command of her resources. A strong woman who knows exactly who she wants to be," explained Carol Lim and Humberto Leon.
This fall Kenzo will therefore enjoy a double exposure since, on the fashion side, the label will be launching on 3 November a collection created in collaboration with H&M. The collection will be available in some 250 of the Swedish retailer's stores and on e-commerce websites.
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