Kaporal launches into global e-commerce and opens a flagship store in Paris
today Apr 22, 2016
Kaporal will set up shop in one of the most dynamic Parisian fashion streets. On 12th May the French brand will open at 35-37 rue du Faubourg Saint-Antoine, close to the Bastille square, taking over from a furniture store. Kaporal, whose roots are in the Marseilles denim industry, will showcase its range in a 200 m2 store, a key location in close proximity with Vans, Carhartt and Chevignon.
"We will adapt our product concept and range to the location, said Laurence Paganini, the brand's General Manager. Since I joined two and a half years ago we focused our work on opening stores in prime locations. "
In a few months, Kaporal opened at Nice Cap 3000, in the Velizy 2 shopping mall, in central Nice and in Grenoble's Grand’place shopping mall. The latest opening is the 87th for the brand.
In parallel with its expansion in France, the brand reached a new international milestone, by going live with its '.com' website.
The site was developed internally by Kaporal and will act as a display window, with a product range presentation, but will also feature a strong editorial element with the 'Kulture Jean' content.
The new website is available in French and English and will reach out to customers and visitors in 26 countries.
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