Just Cavalli heads to Coney Island for Fall 2016

today Jul 21, 2016
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Just Cavalli is getting playful for Fall 2016 by returning to the fairground for its latest campaign.

Just Cavalli goes for amusement in its latest ad campaign, shot at Coney Island outside of New York.

Images released by the Italian label reveal Creative Director Peter Dundas chose New York's famous Coney Island fun fair as the backdrop for the campaign for its frisky energy. The fairground's 'Americana' vibe, with its retro colors and pin-up signs, reflects the leathers, chiffons and rodeo detailing of the brand's hedonistic and spirited Autumn / Winter 2016 collection.

Shot by fashion photographer Sebastian Faena, the images show a collection saturated with glam rock and punk references, from Andy Warhol screen-prints, to neon zebra stripes, leopard prints, and biker jackets. The New Wave aesthetic can be seen in the line's winged cat-eye sunglasses, smoking lip motifs and loud patterned blouses, while fishnet tights and leather mini skirts lend things a sharper, rockier edge.

The beauty look is fierce too, with models sporting vibrant pink pixie crops and shaggy long bobs. Lipstick is a rich ruby and smeared slightly imperfectly over the mouth, while the eye makeup is bold and glittering, even on the boys. The models are styled as all-night revellers, photographed on a bare boardwalk in early morning light to symbolize "the rebels and the baby rockers" embodying the Just Cavalli attitude.

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