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Published
Mar 27, 2014
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Jaeger receives £7.5 million investment boost

Published
Mar 27, 2014

Premium British brand Jaeger has received an additional £7.5 million of investment from its private equity owners Better Capital. The investment will support continuing business improvements at Jaeger, including the opening of new freestanding stores, refurbishment of existing stores and the development of the group’s growing online business.


Jaeger is trying to refocus the business on its premium British heritage and re-establish the brand amongst its core UK customers. The short-term strategic focus for Jaeger remains on building the UK business through focusing on commercial opportunities, investing in online, re-introducing premium quality fabrics, working with more UK manufacturers, increasing marketing spend and refurbishing stores.

Colin Henry, CEO, commented: “I’m delighted that Better Capital is supporting our growth plans with further investment in the business. We have a clear strategic and creative vision to refocus Jaeger on its premium British heritage and re-establish the brand amongst its core UK customers. The business continues to trade strongly and this additional investment will allow us to accelerate the delivery of our strategy to realise the full potential of one of Britain’s most prestigious and cherished brands.”

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