Isabel Marant to launch e-commerce site with Yoox Net-A-Porter

Translated by
Nicola Mira
today May 18, 2016
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It is now Isabel Marant's turn to have its own e-commerce site, which is expected to go live in 2017. The eponymous Parisian designer's ready-to-wear brand recently signed a 5-year agreement for the development and worldwide management of its very first virtual store, isabelmarant.com, with the Yoox Net-A-Porter (YNAP) online fashion sales group. The announcement was made by YNAP in a press release.

Isabel Marant, Autumn/Winter 2016-17 - © PixelFormula

Anglo-Italian group YNAP recently published its quarterly results, highlighting its activity as an e-commerce provider, and also announcing the 10-year renewal of its partnership with the Armani group. The contract was extended until 31st December 2025, to include also A|X Armani Exchange. The brand will be accessible on armani.com in North America from the 3rd quarter 2016.

YNAP has also renewed its partnership with Valentino, covering the worldwide management of the Roman label's mono-brand e-store, and of that promoting its young line, REDValentino.com. The contract was extended for five years, until 28th February 2021, and "it plans for the development of new omni-channel features."

As of 31st March, YNAP was managing the e-commerce business of 40 brands. The group's mono-brand activity accounts for 10.4% of its total revenue, equivalent to €46.4 million in the first three months of the year.

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