Guess to launch new His & Hers collection

By

Obi Anyanwu

Published
Sep 15, 2016

Guess announced on Wednesday the launch of its new His & Hers line offering premium staples that celebrate the male and female form.

 
The Guess His & Hers collection is comprised of denim, loungewear, t-shirts, blazers, button down shirts and outerwear crafted with luxurious fabrics and premium materials. The new collection embraces movement, reinvents shape and boasts a muted color palette with dusty pink, grey, sky blue and jet-black pieces.
 
Standout pieces from the collection include the HH Overcoat and Wool Marching Coat; the Bonded Bomber, which is an enhanced version of the common bomber with a faux fur lined hood; the His & Hers Blazer; and the lamb Leather shirt with zipper detail.

Guess added a dose of athleisure to the His & Hers collection with the HH Jogger and HH Hoodie made with a cut-and-sew, soft-brushed terry blend.
 
“In a world that is always evolving and testing out new trends, it is important that Guess, the global lifestyle brand, remains part of these gender-neutral movements that have been rapidly expanding and taking the fashion industry by storm,” said Victor Herrero, Chief Executive Officer of Guess, Inc. “Our newest launch, Guess His & Hers marks our very first gender-free offering. I couldn’t be more proud to announce Guess’ expansion into the unisex fashion category by helping blur the line with a collection of premium staple pieces made with luxe fabrics in classic shades and styles.”
 
Guess His & Hers will officially launch at select Guess stores and online on October 3.