Guess launches Guess Music
The first Guess Music project will launch on Sunday August 28 with a 24-hour premiere on Guess.com of Republic artist Ariana Grande’s latest single “Side to Side” featuring Nicki Minaj.
In the music video, Ariana will wear and introduce Guess’ new athletic line, while viewers will get the chance to shop the collection on Guess’ “get Ariana’s look” merchandise page.
The new platform seeks to connect established and emerging artists with designers to create accelerated artistic inspiration and exposure.
“Discovering new talent has always been a passion of mine. I have been blessed and lucky to discover so many new faces within the modeling world,” says Paul Marciano, Co-founder and Chief Creative Officer for Guess Inc, in a news statement. “I am confident that this unique partnership of music and fashion will bring attention to up-and-coming musicians and launch careers in the same way that our iconic advertising campaigns have done in the past.”
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