Oct 25, 2016
Fila Korea to set up R&D centre in China
Oct 25, 2016
Leading apparel brand Fila Korea is planning to establish an apparel development centre in China to improve the brand’s awareness in the global fashion market. The firm also plans to bolster the ‘Fila Heritage Line’ by urging all its units spread across 20 countries to collaborate in the development and launch of new products under the guidance of Fila US.
During the two-day global branding enhancement meeting Fila 20th GCM 2016 held in Seoul, Fila Korea chairman and chief executive Yoon Yoon-soo said the new R&D centre will be established in Jinjang city of China, where the company already has a footwear sourcing centre. This upcoming centre is being set up with a view to facilitate mass sourcing, improve quality and reduce costs and time of manufacturing, according to Korean media reports.
The company also plans to improve its footwear research centre located in Busan, Korea and its design centre in New York. Moreover, all units of the company will collaborate once or twice a year to develop a new product that will be launched across the globe simultaneously. Collaborations to target local markets are also likely to be arranged by the firm.
Fila 20th GCM 2016 meeting was attended by more than 100 representatives from all Fila Korea subsidiary and partner companies from around the world.
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