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Jul 8, 2010
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Ferragamo launches "value" footwear

Jul 8, 2010

The Italian label prepares for the start of a new shoes line called My Ferragamo. They are carefully updated classics with strong colours and smoothly rounded outlines, all for under 350 Euros.

Salvatore Ferragamo
My Ferragamo Ballet Shoes

For nearly a century, Salvatore Ferragamo has remained true to his approach: aiming to produce shoes of unbeatable quality, and that stand the test of time. Today’s requirements still listed in the company’s heritage have earned him an important reputation far beyond the Italian borders. With "My Ferragamo, the Florentine could turn over a new leaf for the brand. Indeed, by offering a collection between 195 and 350 Euros, he opens up a larger audience, thereby targeting smaller budgets.

Amongst ballet shoes with bursts of color and rectangular disks on the toe, the great classic Italian brand has created a enticing collection. Next with their rounded toes and modest heel, we discover the velvet, leather and patent shoes in bright red, green, blue and yellow colours. Boots are also available, containing the famous two tone heel.

Salvatore Ferragamo
My Ferragamo Boots

By September, we will find this new collection in the brand‘s shops. Still in the hands of the eponymous founder's family, Salvatore Ferragamo is developing his global distribution. And even if Europe remains a core market, Asia has induced new possibilities.

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