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May 4, 2016
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Decoded Fashion announces finalists for Topshop Challenge

Published
May 4, 2016

Decoded Fashion, the global events series that connects fashion and retail with new tech, has revealed the five finalists for its Topshop Challenge.


Photo : Topshop


The challenge, which launched in March together with fast fashion giant Topshop, aims to find a start-up who can pitch a solution for the following brief: "How do we truly deliver “fast fashion” in the age of immediacy?”

The five finalists who hope to answer that question are:

GoJo (UK)
Provides businesses and individuals with a same-day courier service and offers them an on-demand transport/delivery method.
 
Oak Labs (US)
Bridging the worlds of tech and retail by designing elegant, intuitive customer experiences that transform the way we think about shopping forever.
 
Parcelforme (UK)
Connects retailers, carriers and consumers to improve the delivery experience for everyone.
 
SkipQ  (UK)
A mobile app that allows you to pay on the go and avoid queues at your favourite stores.
 
Stylewhile (Finland)
Styling room turns your online store into an interactive next generation shopping experience.

Decoded Fashion's Brand & Content Director, Fay Cowan, said: “Most of the daring ideas changing fashion today are born in start-ups, and Decoded Fashion is thrilled to be at the heart of this and to see such a diverse range of technologies in the five finalists. Topshop is a brand that has a unique ability to evoke a passion with consumers and the challenge they set really looks at how they can use tech to give their customers the best experience.”

On May 18, the last day of the Decoded Fashion London Summit, the finalists will pitch their solutions to a panel of judges including Sheena Sauvaire, Global Marketing and Communications Director, Topshop; Alistair Allan, Head of Digital Marketing, Topshop and Sophie Trinder, Digital Engagement and Partnerships Manager, Topshop.

Last year during the London Summit, Decoded Fashion teamed up with Nicholas Kirkwood for the world’s first startup competition on luxury.

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