David Beckham to develop new skin care line for men
today May 9, 2016
David Beckham has been tapped to be the face of Biotherm's men's line, which will include a new skin-care collection co-created by the global style icon.
In addition to fronting the brand's Biotherm Homme brand including their best-selling Aquapower Gel moisturizer and Force Supreme range, Beckham will help develop a new grooming and skin care line.
It's not the first beauty collaboration for the former professional soccer player, who has gone on to parlay his fame into a plethora of endorsement deals worth more than a hundred million over the years.
In 2005, Beckham partnered with Coty to launch his first fragrance Instinct.
The Biotherm Homme collection is set to hit market in 2017.
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