David Beckham and Kevin Hart team up for fresh H&M campaign
today Sep 16, 2016
Soccer star David Beckham has joined forces again with American actor and comedian Kevin Hart, in a new campaign for Swedish fashion retailer H&M.
The full commercial, which is set to go live on hm.com September 26, is set on a road trip which sees both Beckham and Hart sporting identical looks from the autumn/winter 16 collection of the new "Modern Essentials line, selected by David Beckham" -- which lands in stores and online from September 29.
The campaign story, once again directed by Fredrik Bond, picks up where the duo left off in their first commercial together, where Hart prepared to play the role of Beckham in a biopic film, and sees the two traveling from Los Angeles to Las Vegas, supposedly to meet financiers for a new Vegas musical.
Commenting on the tie-up, Beckham said he "loved shooting the first campaign with Kevin for H&M so much; we just had to do a sequel. This time we've pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it".
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