Coach unveils Chloë Grace Moretz as the face of its fresh fragrance

today May 30, 2016
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American luxury brand Coach has confirmed 19-year-old actress Chloë Grace Moretz as the face of its new women's fragrance, which it will unveil this September.

Chloë Grace Moretz is the face of new perfume from Coach - ©Coach

"Coach the Fragrance" will feature top notes of raspberry leaves, pink pepper and pear, accented with a middle note of Authentic Turkish Rose Accord, and finished with a base note of Suede Musk Accord with hints of sandlewood - a firm nod to the heritage brand's legacy of craftsmanship.

Moretz, who has featured in campaigns for the brand since January 2015, has been chosen to represent the scent due to her modern all-American girl look, free-spirited attitude, authenticity and natural beauty.

Inspired by the energy of New York City, the official campaign for "Coach the Fragrance" has been shot by American fashion photographer Steven Meisel.

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