Jun 8, 2018
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Coach to open psychic-themed immersive pop-up in NYC

Jun 8, 2018

Coach is opening an immersive pop-up experience called Life Coach in New York City's SoHo neighborhood next week, focused on Americana, psychedelic experiences and iconic Coach imagery.

Life Coach NYC pop-up announcement - Coach

The event invitation reads, "Life Coach is an interactive experience that will heighten your senses, stimulate your soul and wake up all the feels. Here, you’ll find games, fortunes and toolkits for self-expression—and other thrills for your third eye."

There will be tarot readings, art, DJs and live performances. Rooms include a New York Subway-themed room and a fairground-themed space with carnival games and psychic imagery. There is also a forest-themed room.

The pop-up is the vision of Simon Costin, who has designed spaces for Givenchy and Martin Margiela. The brand describes it as "an indoor, immersive experience that includes varied rooms, landscapes and light levels."

Customers under 18 must be accompanied by a parent and those under 13 will be turned away. Walk-ins are welcome, according to the invite, as well as those who would prefer to secure their entry with a ticket. Admission is free.

Coach's Life Coach will be open June 12-17 at 107 Grand Street in New York.

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