Christopher Kane moves into e-commerce

By

Barbara Santamaria

Published
Jun 22, 2016

Global consumers can now shop Christopher Kane products online following the official launch of the brand’s first e-commerce site on Wednesday.

The digital flagship store follows the opening of the British brand’s physical flagship store in February 2015 on London’s Mount Street, and will showcase the brand’s design universe.

“I’m excited to be launching our first ecommerce site, it will be our global flagship store, and show the entire universe what we do. Launching our first store in London last year was amazing and now with the ecommerce we can reach such a global audience”, said Christopher Kane, Creative Director.

The website was launched in partnership with Farfetch’s white-label e-commerce platform Black & White. The independently run monobrand platform enables Christopherkane.com to offer key functionalities such as global shipping, multiple currencies and the future launch of multilingual sites.

The innovative tech solution for luxury e-commerce was first launched earlier this year in partnership with Manolo Blahnik.

To celebrate the launch of the e-commerce site, a limited number of the ‘K’ sweater from Christopher Kane’s AW16 collection will be available exclusively online in a colourway of white and navy.

Online shoppers will also be treated to further limited edition pieces launching on the platform on the first Friday of every other month. Items will vary from archive pieces to one of a kind products, which will be available to purchase for a very limited period or until they sell out. The first limited edition will launch on July 8.

“We want the e-commerce site to offer customers a fully integrated Christopher Kane experience that gives them both a brand experience and the opportunity to shop across all product classifications. Whilst wholesale remains a key driver for growth, the launch of e-commerce and physical retail stores is key in furthering a fully branded experience to a global audience” said Sarah Crook, Chief Executive Officer.