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Carven: new era opens with Bluebell Group

Published
today May 26, 2016
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Carven is starting a new chapter in its history, with a new majority shareholder: the Bluebell Group, Carven's distribution partner in Hong Kong and China, which first acquired a minority interest in the Parisian accessible luxury label in 2011. The Bluebell Group now controls Carven, which had been acquired by Henri Sebaoun in 2008.


Sophie de Rougemont - Carven


"The Bluebell Group has recently become Carven's majority shareholder, and will now be playing a major role in the management and development of its business," stated Carven in a press release, confirming the information published last week by FashionMag.

This change in ownership logically goes hand in hand with a change in management: Sophie de Rougemont has been appointed CEO and will take charge of the brand. "She will be supported by Henri Sebaoun, who was appointed Managing Director," reported the press release.

Sophie de Rougemont has been working for the Bluebell Group since 2003, and since 2012 was its Fashion Director. "Relying on her remarkable experience in the fashion industry and in Asian distribution, Sophie de Rougemont will take charge of the Maison Carven in order to drive it to the next development stage. She will be tasked with accelerating the brand's growth in America, Asia and Europe," underlined the press release.

Henri Sebaoun, Carven's former CEO, had acquired the label with Marc Sztykman and the Turenne Investissement investment fund. Under his leadership, the fashion label enjoyed a remarkable media success, notably under the creative direction of Guillaume Henry. In the fiscal year ended on 31st March 2015, Carven reached a revenue of over €49 million.

In the last few seasons, the fashion label's creative direction has been in the hands of Alexis Martial and Adrien Caillaudaud for womenswear, and of Barnabé Hardy for menswear.