Asos unveils capsule collection for ParalympicsGB at winter Olympics
Asos has unveiled the looks it has created for the winter ParalympicsGB team, which were worn at the opening ceremony of the games in PyeongChang on Friday.
The three-outfit wardrobe is part of the e-tailer’s partnership with the British Paralympic Association, which aims to raise the profile of young adults with disabilities.
Made up of opening and closing ceremony looks, plus ‘formalwear’ for official events back in the UK, the capsule collection has been in development for over a year and Asos said it “reflects the latest trends.” In a palette of navy, red and white to represent British colours, the designs also “take into account necessary considerations such as warmth, water and wind-proofing while remaining stylish and consistent with Asos and ParalympicsGB values.”
Overseen by Asos designers Aisling McKeefry and James Lawrence, the pieces include a reversible padded coat with the ParalympicsGB lion’s head motif for the two ceremonies, while the formalwear has been created “as premium heritage pieces, with bespoke branding including flashes of gold on embroidery and buttons.” Practical elements such as non-crease and lightweight fabrics also help to conform with baggage restrictions for the athletes travelling to (and from) South Korea.
The e-tailer’s relationship with the ParalympicsGB team stretches back to the Rio Paralympic Games in 2016 and continues through to Tokyo 2020. As mentioned, it’s part of the Asos ‘Celebrating Diversity’ disability programme, which aims to create opportunities for young people living with disabilities.
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