Amazon launches Prime loyalty program in India
today Jul 26, 2016
Amazon.com launched its popular Prime loyalty program in India on Tuesday, three years after its entry into the world's second-most populous country.
The world's biggest online retailer has been pumping billions of dollars into India as it seeks to win a bigger share of a market dominated by homegrown e-retailer Flipkart.
Prime members will get free one-day or two-day delivery service with no limit on order size, and early access to some deals.
Prime membership will cost 499 Indian rupees ($7.41) per year, rivaling Flipkart's own offering Flipkart First, which is priced at 500 Indian rupees per year.
Amazon said it was offering users a free trial period of 60 days for the Prime service.
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