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Nov 2, 2020
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Your Friends in New York name new senior VP and senior director of finance and operations

Published
Nov 2, 2020

Your Friends in New York, the creative platform launched by Pyer Moss designer Kerby Jean-Raymond and Kering, has named Anna Loeschner as senior vice president, effective immediately. 


Instagram @kerbito


The organization, dedicated to empowering the next generation of creatives, also announced Chanel Floyd as senior director of finance and operations. Both Loeschner and Floyd will be responsible for growing the Your Friends in New York business inclusive of Pyer Moss, the organization said.

Previously, Loeschner served as global business Lead for Reebok by Pyer Moss. In the role, she worked closely with Jean-Raymond -- who was recently named as Reebok's global creative director -- and Reebok’s regional marketing teams to expand Pyer Moss’ global business and bring fresh talent into the Reebok brand. Prior to her time with Reebok, Loeschner served at LVMH working on Moet Hennessy's U.S. Hennessy business. While serving in this role, she was part of the team responsible for achieving five consecutive years of double-digit growth for the brand.

In her new role, Loeschner will work on further expanding Pyer Moss' global business, as well as that of Your Friends in New York, which will include an event and experiences arm, an incubator inspired program, philanthropic initiatives and custom merchandise.

Prior to joining Your Friends in New York, Floyd served as a finance consultant at PricewaterhouseCoopers, where she developed and standardized operating models for management and finance reporting. In her new role, she will lead all back-office operations for the company including finance, operations, human resources and other business support functions.

“I’m excited about the growth of Your Friends in New York and our ever expanding family,” said Jean-Raymond. “I’m proud to have them both on the team to help lead the way.”

Your Friends in New York, which merges fashion, music, art, philanthropy and wellness “to form an eco-system of creativity that reimagines how consumers discover and interact with brands" including Pyer Moss, officially launched in September. 

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