WHP Global to launch Anne Klein Intimates with Vandale
Brand management and acquisition firm WHP Global has signed a long-term licensing agreement with Vandale Industries Inc. to launch Anne Klein Intimates.
The womenswear brand's new category is set to launch in the fall of 2021, and will include a collection of bras, underwear, daywear intimates and shapewear "that will encompass the brand's ethos of providing sophisticated, timeless, and well-priced fashion to today's modern woman," the company said.
Anne Klein Intimates will be carried on anneklein.com and in select department stores, e-commerce channels and specialty retailers throughout the United States and Canada.
The partnership with Vandale, which distributes intimates for brands like Jessica Simpson, Dollhouse and Hard Candy, "represents our drive and focus to grow the Anne Klein brand with the best, most influential partners in each category," said Effy Zinkin, WHP global chief operating officer.
"As we continue to deepen the brand assortment, we view the addition of Anne Klein Intimates as yet another step towards strengthening our core women's business."
"We look forward to creating a collection that will offer high quality ladies Intimates at a desirable price point," added Kim Kalosinis, vice president of sales and merchandising, at Vandale.
According to WHP, which first acquired the Anne Klein brand in July of 2019, the womenswear brand generates over $700 million in global retail sales, with distribution in North America, China, South Korea, the Philippines and Mexico, among other countries.
Anne Klein's products are carried by partners including Steve Madden for footwear and handbags; Kasper Group for sportswear; E. Gluck for watches; Herman Kay for outerwear; One Jeanswear Group for denim; Komar for loungewear; Sunham Home Fashions for home goods; and Marchon for eyewear.
Anne Klein products are sold throughout North America, China, South Korea, the Philippines, Mexico, and other countries around the world.
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