Wayne Gretzky teams up with Sears Canada for launch of exclusive menswear line

By

Monica Karski

Published
Apr 23, 2015

Sears Canada on Thursday announced that it is partnering with Wayne Gretzky to launch a new line of "better" casual menswear in fall 2015, exclusive to Sears.  The lifestyle collection will offer a contemporary look centered on reinventing the classics.

"This new brand of clothing, to be sold exclusively at Sears Canada, is part of our strategy to provide value to our customers with products of high quality at prices Canadians expect from Sears," said Ron Boire, President and CEO of Sears Canada. 

The Wayne Gretzky brand will give men a complete look that can be worn at work, at play and at home. Featuring knit tops, pants and sports jackets starting at $39.99, the new brand will focus on classic pieces with rich fabrics such as mercerized cottons, cashmeres and merino wool.

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Sears Canada is a multi-channel retailer with a network that includes 172 corporate stores.