By
Sarah Ahssen
Sarah Ahssen
Published
Mar 6, 2015
Mar 6, 2015
Under Armour is taking care of its footwear
By
Sarah Ahssen
Sarah Ahssen
Published
Mar 6, 2015
Mar 6, 2015
Under Armour has been promoted COO Kip Fulks to president of footwear and innovation.
The goal for the American kit supplier is to pursue the exponential growth of its footwear segment, +44% for the 2014 financial year, by notably injecting some technological innovations. In parallel, Brad Dickerson, the group's current CFO, takes on the additional role of chief operating officer.
These two managerial changes come after just this January Peter Ruppe was named Under Armour's senior vice president of footwear in charge of strategy, merchandising and development for men's, women's and children's shoes.
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