Toni Garrn, Margaret Zhang & Cameron Russell front new Kérastase ad

Haircare brand Kérastase has unveiled a new campaign and brand promise fronted by supermodel Toni Garrn.


Toni Garrn in Kerastase's new campaign Very Personal Care for Exceptional Hair - Kerastase

The German model and activist is joined by fellow fashion model Cameron Russell and writer, photographer and stylist Margaret Zhang on the campaign. The three women were captured by portrait photographer Peter Lindbergh.

Titled ‘Very Personal Care for Exceptional Hair', the campaign marks the relaunch of the brand, as well as attempting to offer ultra-personalized solutions to customers.

his wider strategy includes opening Kérastase Institutes in several global capital cities and destination travel retail boutiques in key airports, enhancing online services, and redesigning its packaging to save an estimated 45 tons of plastic per year.

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