×
3 065
Fashion Jobs
NIKE
Marketplace Operations Manager - Strategic Partners
Vast · Hilversum
NIKE
Brand Creative Project Manager (s) Junior/Mid & Senior Level
Vast · Hilversum
NIKE
Ethics & Compliance Manager, Goal And Operations Emea
Vast · Hilversum
NIKE
Ethics & Compliance Manager, Marketplace Emea
Vast · Hilversum
NIKE
Regional Director, Ethics & Compliance, Emea
Vast · Hilversum
NIKE
Marketplace Operations Development Manager
Vast · Hilversum
HTNK
E-Commerce & Online Marketing Manager
Vast · AMSTERDAM
NIKE
Emea Hire to Retire Accounting Manager
Vast · Hilversum
NIKE
Senior Emea Nike Stores Merchandise Financial Planner
Vast · Hilversum
NIKE
Emea Business Planning Specialist (Workplace, Design & Connectivity)
Vast · Hilversum
HTNK
Finance Manager
Vast · AMSTERDAM
HTNK
Strategic Account Manager - Fashion
Vast · AMSTERDAM
NIKE
Product Manager Operations i&a
Vast · Hilversum
ADIDAS
Manager Brand Partner Integration - Global Sports Marketing
Vast · Amsterdam
ADIDAS
Senior Manager Brand Partner Integration - Global Sports Marketing
Vast · Amsterdam
ADIDAS
Director Brand Partner Integration - Global Sports Marketing
Vast · Amsterdam
ADIDAS
Senior Manager Partnership Marketing Europe
Vast · Amsterdam
RITUALS
Junior Product Manager - Gift Packaging
Vast · Amsterdam
HTNK
Sales Manager Textiles
Vast · AMSTERDAM
ADIDAS
Senior Manager Global Media Investments & Operations
Vast · Amsterdam
NEW BALANCE
Business Solutions Manager Emea
Vast · Amsterdam
NIKE
Emea Connected Marketplace Operations Manager
Vast · Hilversum
Published
Mar 9, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Time-To-Find watches website inks airtime and investment deal with UKTV

Published
Mar 9, 2021

D2C Swiss watches marketplace Time-To-Find said Tuesday that it has taken the next step in its development with an undeniably creative approach to getting new investment. It has closed a seven-figure "airtime-for-equity" deal with BBC Studios-owned broadcaster UKTV via the company's multi-million-pound investment fund, UKTV Ventures.


Photo: Time-To-Find



It’s an interesting move that means UKTV will have an equity stake in the firm in exchange for a year's worth of advertising on its network of channels that include British satellite channels Alibi, Dave, Drama, Eden, Gold, W, and Yesterday. Those channels target a wide range of age groups and demographics so will give the company a broad spread of consumer exposure.

The globally-focused business, founded by executives from the Rotary Watches management team, launched its online service to the public only in 2019 and said it ‘speed dates’ consumers with authorised retailers who have the watch they want in stock.

The UKTV deal should put it in front of more than 30 million viewers a month via a 30-second ad.

Investment in the business is clearly a key focus at present because, as well as the UKTV deal, the company also said it has closed a strategic investment funding round from a syndicate of existing shareholders, although it didn’t put a price on the investment. And it has also launched an equity crowdfunding campaign on Seedrs.

CEO Tony Quinn said of all this: “We've spent the last 24 months building and optimising our unique offering. Even before the onslaught of Covid19, the traditional retail industry was going through a seismic shift. Timme-To-Find is future-proofing traditional retailers to take advantage of these changes. 

“Structured as a reverse marketplace, it's a disruptive business model which exclusively 'speed dates' consumers with only authorised brand agency retailers who have the watch in stock. We're delighted that UKTV has decided to join us to help spread the word on our exciting journey.”

Meanwhile, Director of UKTV Ventures, Sheena Amin, added: “Working with start-ups is my passion. The team at Time-To-Find have ambitious plans to grow and scale their business and I'm looking forward to partnering with them and raising awareness of their global marketplace platform via the unique brand building power of TV.”

Copyright © 2021 FashionNetwork.com All rights reserved.