Telfar and Ugg unveil collaborative collection
Telfar, the Brooklyn-based fashion label founded by designer Telfar Clemens, and Decker Brands-owned footwear and lifestyle brand, Ugg, launched on Monday their long anticipated collaborative collection.
First announced in September 2020, the spring 2021 collaboration features unisex footwear, apparel and underwear. More specifically, the all-gender line includes two footwear styles — the Ugg x Telfar Fleece Mini, and the slouchy, calf-high Ugg x Telfar Fleece Tall — inspired by a pair of printed heather grey sweats from Teflar’s own collection. The shoes retail for $250 and $390, respectively.
Completing the line are two apparel pieces, which are a crystal-encrusted, co-branded tee for $110, and a pair of underwear with the Ugg x Telfar logo along the waistband for $27. The collection is now available for purchase at Telfar.net, and will be available on Ugg.com and select Ugg stores come June 21.
For the promotion of the collection, Telfar and Ugg teamed up with the cast of 'The Real Housewives of Potomac', one of the designer’s favorite shows, for an editorial spread in InStyle.
More pieces as part of the collaboration are featured and are expected to drop this September.
Clemens was named the CFDA's 2020 American Accessories Designer of the Year.
Prior to collaborating with Ugg, Telfar was expected to drop a collection with Gap, but was dropped from the collaboration, not long after Gap announced a separate collaboration with Kanye West and Yeezy.
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