Oct 11, 2019
Slick Woods, Kim Gordon and Luka Sabbat star in new Ugg campaign
Oct 11, 2019
The California-based brand has unveiled its Fall 2019 #UGGlife campaign, which spotlights relationships, families and duos who support, challenge, and inspire one another.
Model and actress Woods is captured with her son, rock musician and artist Gordon poses with her daughter Coco, and Sabbat is pictured alongside his father, Clark. Other stars in the lineup include the model Paloma Elsesser and her sister Ama, the actress Sasha Lane and her brother Sergio, and fashion designers Mike Eckhaus and Zoe Latta.
"The world today can be complicated and difficult," said Andrea O'Donnell, President, Fashion Lifestyle, at Ugg's parent company Deckers Brands. "To survive you need the love and support of your family. Whether it's the family you're born into or the family you create, it helps you grow and become the person you want to be. At Ugg, we have always believed that family is important, because without them where would you find the courage to be yourself? With our #UGGLIFE campaign, we wanted to celebrate our friends, their families and their love."
The campaign, which was in Los Angeles by the visual artist Chen Man, nods to the brand's heritage by featuring stunning Californian landscapes and the use of bold color blocking. It introduces a collection that reimagines a series of 13 heritage pieces from the label's past, inspired by classic styles such as the ‘Classic Short II,' the ‘Classic Mini II' and the ‘Neumel.'
Ugg is no stranger to spotlighting famous faces with its campaigns -- the brand has previously featured the actress Sasha Lane, the rapper Lil Yachty and the model Jasmine Sanders.
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