Shipping speed key factor among 87% of online shoppers
A newly released study by Dotcom Distribution informs that 87 percent of U.S. online shoppers identified shipping speed as a key factor in the decision to shop with an ecommerce store again. 67 per cent of online shoppers were willing to pay more money to get same day delivery if they needed the package by a deadline, such as an anniversary.
“Relatively, 47 per cent were willing to pay more for same day delivery, simply because they wanted their package more quickly, demonstrating that consumers distinguish between a need and a want, yet desire fast shipping when available,” according to the study titled ‘How Fast Delivery and Quality Packaging Drives Customer Loyalty’.
The study also said that premium package plays an important role in branding and ecommerce customer loyalty. 68 percent of online shoppers reported that branded packaging makes the brand seem more upscale, compared to 60 percent in 2015.
Also, 40 percent of online shoppers said they would be somewhat more likely or much more likely to purchase from a retailer that offers premium packaging. The same percentage of shoppers said that branded or gift-like packaging affects their perception of the online retailer that shipped the item.
“Our most recent data helps retailers identify how they can increase brand loyalty via shipping practices, as well as how customer expectations are increasing year-over-year,” said Maria Haggerty, CEO of Dotcom Distribution. “E-commerce is taking over the retail market, so brands must ensure they take advantage of the opportunity to deliver the packages that customers expect in the most personal way. Fulfillment and a coveted unboxing experience is a huge part of that.”
The study also found that 44 percent of internet consumers trust merchants more if they offer fast shipping. 47 percent said that they had chosen not to order from a retailer again because of inadequate tracking of a package during the fulfillment and delivery process.
Dotcom Distribution is an e-commerce brand consultant and service company specialized in shipping, fulfillment and online product presentation. The company is based in Edison, New Jersey.
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