Salon International de la Lingerie to feature a Paris retail tour

Translated by
Nicola Mira
today Dec 7, 2017
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Retailing is the theme for the next Salon International de la Lingerie, scheduled in Paris on 20th-22nd January at the Porte de Versailles exhibition centre. For the occasion, the show is going extra-mural too, and will offer visitors a guided tour of the most inspiring retail concepts in the French capital.

The Officine Universelle Buly perfumery, in rue de Saintonge, Paris - Buly

Show organiser Eurovet is keen to support the industry’s buyers and retailers, acting as a driving force for change within a lingerie world currently flooded with uncertainty. Lingerie brands are changing their narrative, adopting a more fashion-driven style, which needs to be translated at the retail level.

Eurovet's purpose is first of all evident in the event's setting. From the shop-windows at the entrance, the organisers will feature all the elements typical of retail outlets, and will stage replicas of the four main types of lingerie store: a pop-up store, a concept store, a traditional shop and an e-tail website.

And for the first time, in each of the show's three days, Eurovet will offer visitors the chance to take a 'retail tour' of Paris. The tours will be organised for groups of about ten participants and will cost €50 per person, and will take visitors on a three-hour trip to visit selected Parisian stores, picked for their innovative, inspirational retail approach.

The stores, six to eight in total, will not be lingerie stores only. Eurovet plans to include for example menswear store Bonne Gueule, the Empreintes accessories and art concept store and the Buly perfumery. The idea is for these retailers to share with the show visitors the main strengths of their retail approach, in term of customer experience, purchasing path and customer loyalty tools, offering tips that can be adapted to a lingerie context.

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