Revolve in major collab deal with Dundas, to show at NYFW
Millennial/Gen Z fashion retailer Revolve has unveiled a Dundas x Revolve brand collaboration with Peter Dundas's luxury fashion label. But it’s more than just a simple, one-off edit. It’s the first of “multiple drops to come” and features a New York Fashion Week link-up.
The collection will showcase an initial 50 looks on the runway at the fashion week on 8 September and will launch simultaneously on Revolve’s webstore during the see now, buy now fashion show. It will also include a campaign starring “the collection's muse, model, activist, and entrepreneur” Emily Ratajkowski.
The company said Dundas x Revolve is “an elevated collection that fuses Dundas's world-renowned iconic designs with sexy occasion wear perfect for the Revolve customer”.
Peter Dundas said that he was able to incorporate his signature elements in the line and that “being half-American and showing in New York, I had fun finding inspiration in American rock music and Americana culture to design an entire wardrobe for the sexy, body-conscious loving customer both brands attract”.
The debut collection has “an entire wardrobe of women's ready-to-wear styles and must-have shoes and accessories. All items will be available to purchase at accessible price points and will include dresses and separates with the cut-out detailing and jewel and metal embellishments Dundas is known for. The collection will also feature a wide range of other fabrications like rich velvets, oversized hand knits, and jacquard for the fall season”.
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