Quiz links with Vicky Pattison to launch new festive collection
Quiz has launched a 30-piece Christmas collection created in partnership with TV celebrity Vicky Pattison. Given that Quiz is best known for its occasionwear, it’s interesting that the mix includes “cosy knitted casualwear and animal print knitwear [plus] playful mini dresses and skirts”.
It looks like the company is adapting to the new normal in which consumers are seeking more comfortable pieces that they can wear at home while also adding more traditionally glam elements.
In this case, glam means “power shoulders, statement sleeves, ruching and soft tailoring”.
The colour palette is firmly traditional and consists of festive reds and greens mixed with bold black, monochromes and neutrals.
Pattison is the kind of high-profile ‘real world meets entertainment’ celebrity who resonates strongly with Quiz’s target consumer.
She first came to fame via reality TV show Geordie Shore and was the winner of I’m a Celebrity…Get Me Out of Here! in 2015. She’s also appeared as a regular panellist on ITV’s Loose Women as well as presenting Ex on the Beach: Body SOS and filming a documentary following her life, titled Vicky Pattison: The Break Up.
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