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Translated by
Benjamin Fitzgerald
Published
Mar 30, 2017
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Puma unveils dedicated platform for morning runners

Translated by
Benjamin Fitzgerald
Published
Mar 30, 2017

Running has become fashionable. And such enthusiasm has given rise to various mobile applications, events and smart accessories dedicated to running.

Nike and Adidas have already released two run-related digital feats: Nike has its Nike+ Run Club app and associated products, while Adidas has released its Boost Battle Run, which takes runners through different areas in Paris. Now, Puma is participating in the run-tech phenomenon with the release of a digital platform dedicated to morning runners. 


The Run Your Way homepage - Puma

 
Dubbed 'Run Your Way', the project aims to gather people who choose to run in the early hours of the day and accompany them for the ride. Once subscribed, different challenges will be offered to enable registrants to win Puma products.

The first event, slated for April 2, will be a run featuring ten different tracks across several areas in Paris. The platform will also provide photo content, pictures of fellow runners, and course stories. Run Your Way members will also have the ability to share their experiences.

The initiative is in partnership with the Running Heroes website and is part of Puma's ongoing campaign launched last year, which aims to highlight runners.

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