Plan C chooses Tokyo for its first ever global flagship store
On February 22, Carolina Castiglione will open the first global flagship store for her brand Plan C in Aoyama in Tokyo, Japan. The Milan-based womenswear brand will then open at locations across Japan.
This Friday, Plan C will open its first global flagship store in Aoyama, in Minato-ku, Tokyo. The launch will be followed by a full deployment of the brand in Japan after already having opened in Hankyu Umeda, Ginza, and Iwataya. Plan C opened in Hankyu Umeda at D.Edit on February 13 and launched a pop-up store in Ginza Mitsukoshi on February 20 which will be followed by a permanent store opening at the same location on February 27. February 20 also saw the brand open a permanent store in Iwataya with a month-long pop-up also launching there.
The brand’s first global flagship store will open in South Aoyama, Tokyo, on February 22 and will be around 100 square metres large. Along with Plan C clothing and accessories, Castiglione’s jewellery line Aliita will also retail from the store.
Plan C is a brand run by the daughter of Marni’s founder Consuelo Castiglione, Carolina Castiglione, who is also the former Special Project Director of Marni. The brand retails Italian-made ready-to-wear, accessories, and knitwear for women looking to express themselves with a modern wardrobe.
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