Sep 27, 2018
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Place des Tendances founders take over operations at Maison Standards

Sep 27, 2018

Ready-to-wear label Maison Standards has welcomed two new stakeholders. According to Experienced Capital, which acquired 45% of the company in June 2016, Christine Feuchot and Bertrand Rochebillard, founders of Place des Tendances, have now taken shares in the brand, alongside its founder Uriel Karsenti. 

Campaign photo from Maison Standards' Autumn/Winter 2018-19 collection - Maison Standards

"Maison Standards' capital has been reinforced, seeing as Christine Feuchot and Bertrand Rochebillard have acquired shares through an increase in capital," explained Emmanuel Pradère, co-founder of Experienced Capital along with Frédéric Biousse and Elie Kouby. The Parisian investment company, which also holds stakes in Balibaris, Sœur, Sessùn and Le Slip Français, did not, however, wish to give any further details concerning the exact distribution of shares since the Place des Tendances founders' arrival, stating only that the firm remains a "significant shareholder at Maison Standards."
Maison Standards' two newest stakeholders will also take over management of the company's operations. "The idea is to bring managers and developers in to support the company's founder, Uriel Karsenti, so that these two digital specialists can bring their expertise to the brand," continued Emmanuel Pradère. 

"I'm very happy with the arrival of Bertrand Rochebillard and Christine Feuchot, which allows us to continue development and growth at Maison Standards, thanks in particular to their digital know-how," stated Uriel Karsenti. As explained in Experienced Capital's press release, the designer will continue in his "strategic leadership role as the brand's creative director."

Launched as an exclusively online brand in 2013, Maison Standards opened two new stores in autumn 2018 but hopes to "maintain its digital concept, its promise of transparency, while also developing the experience," as Uriel Karsenti explained to FashionNetwork.com earlier this month. Currently, online sales account for 70% of the label's total revenues, and the brand is looking to continue developing this channel alongside its international expansion. Although Maison Standards does not publish its financial results, its revenues totaled 1.5 million euros in 2015 and are reported to have increased 80% between 2016 and 2017. 

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