Pinko to offer chauffeur service to drive customers to Milan stores
Clothes stores will reopen in Italy on May 18, after a lock-down period lasting two long months, and many labels and retailers are working on a variety of initiatives, seeking solutions to fast-track their business recovery. Women's ready-to-wear label Pinko is introducing a series of ultra-personalised services designed to boost sales and especially prompt customers to visit its stores again.
The Italian label, owned by the Cris Conf group and led since its creation by founder Pietro Negra, has launched the ‘Concierge’ programme, offering three exclusive services designed to “enhance the unique relationship with each of our customers by offering an immersive experience in the world of Pinko.” For the time being, the services are available only at select Pinko stores in Milan.
The first is a personal shopper service for Pinko’s online customers. Personal shoppers will present a selection of products to web customers who wish to use this service, providing style advice and details on the products, including prices.
Aficionados of in-store shopping will instead have the opportunity of calling Pinko stores, which will send a chauffeur-driven car to pick them up and take them to the store, where they will have a personal shopper and a dedicated area at their disposal, and will receive a small gift when they leave.
The third service, ‘Surprise Box’, is an on-demand opportunity reserved to a select group of “Pinko fans.” The label’s designers will send to these VIP customers’ homes a selection of clothes and accessories picked on the basis of their individual tastes. Customers will have three days to try the products and decide whether to keep or return them, all of this free of charge.
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