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Published
May 15, 2015
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Nordstrom and Shoes of Prey open shoe studios 

Published
May 15, 2015

E-tailer Shoes of Prey and Nordstrom have expanded their partnership to stores across the US. The Shoes of Prey Design Studio concept launched last year in November in Bellevue, Wa and is now featured in Nordstrom stores in Paramus, NJ, Arlington, Va, Oak Brook, Ill, Newport Beach and San Francisco in California.

Nordstrom

The Design Studio offers customers custom-made footwear in over 170 fabrics, such as silk, leather, and vegan materials. Customers can custom design their shoe by trying on sample models and picking materials through fabric swatches or by designing the shoe on Shoes of Prey’s 3-D designer app via iPad.
 
Shoes of Prey opened its first store in Sydney in 2013, which was very well received by customers. The partnership with Nordstrom helped bring the company to the US where it is quickly expanding.

This is the second interactive experience that Nordstrom has introduced to its customers, the first being interactive mirrors in its dressing rooms. Last summer, the company began displaying items on the social shopping network, Wanelo, which is very popular with teens and young adults.
 
The Shoes of Prey Design Studio can be found only in stores, but online shoppers can design and place orders on the Shoes of Prey website. Customers can also order non-custom Shoes of Prey footwear on Nordstrom.com.

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