Nike opens first Kicks Lounge in Latin America
Sportswear retailer Nike has opened a new retail concept at Constanera Center mall in Santiago, Chile.
The space, called ‘Kicks Lounge’, is located within Nike Sportswear’s 4,434-sq-ft store on the fourth floor of the shopping centre. It is the first Kicks Lounge to open in the region and the sixth in the world.
The speciality store will offer exclusive Nike sneakers not found in other locations as well as numerous services including as Nike ID, Sneakers Bar, The Vault, Nike iD VR Studio y School of Sneakers.
According to the brand’s local partners, Chile has become something of a hub for the sneaker culture. The store opening demonstrates Nike’s efforts to “meet the needs of consumers and strengthen the relationship it has built with them”.
The Oregon-based company also launched fully-transactional website for Chile and Mexico earlier this year.
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