New York Fashion Week prepares for full-on physical comeback in September
Following two seasons with barely any in-person runways due to the Covid-19 pandemic, New York Fashion Week is set to make a spectacular comeback in September, with shows from brands including Rodarte and Altuzarra and the return of the Met Gala.
Set to run September 8 through 12, the Spring/Summer 2022 season of New York Fashion Week will mark the physical revival of the event, with most runways expected to be held as traditional in-person affairs, rather than the digital shows that dominated the last two seasons.
The core of the event’s calendar will be made up of the 11 brands that, with the support of IMG, recently formed the Fashion Alliance: Telfar, Rodarte, Proenza Schouler, Altuzarra, Brandon Maxwell, Prabal Gurung, Sergio Hudson, Monse, Jason Wu, LaQuan Smith, and Markarian.
These labels, which have all committed to show their collections at New York Fashion Week for three seasons, starting September, will unveil their latest offerings as part of NYFW: The Shows, a program organized by IMG and sponsored by Afterpay.
The Fashion Alliance is just one of the initiatives launched by fashion institutions as a show of industry solidarity in the face of the coronavirus pandemic over the last few months. For example, the CFDA/Vogue Fashion Fund and the ANDAM prize – both of which have historically focused on emerging designers – have launched grants to support established brands that have struggled to deal with the impact of the health crisis.
According to IMG’s president of fashion events and properties, Leslie Russo, the Fashion Alliance will provide support to participating brands in the form of investment, content and talent.
“This partnership to me represents the best of what I love about our community, coming together collectively to bring joy to so many people,” Brandon Maxwell told Vogue, speaking of the Alliance. “I look forward to showing my collection in September and, most importantly, celebrating the work of my friends.”
Alongside the 11 Alliance members, a number of other American brands will make their New York comeback in September. Kerby Jean-Raymond’s Pyer Moss is returning to the runway for NYFW after a two-year hiatus, while Thom Browne is also coming home following several seasons showing in Paris.
And Browne isn’t the only regular of European runways to be heading stateside this season. Oslo-born, London-based Peter Dundas will be showing his collection in New York, where he attended Parsons as a fledgeling designer, as will Moschino. The Italian luxury brand, which usually shows its main womenswear collections in Milan, announced on Thursday that it would be making its first appearance on the official NYFW schedule in September.
On the other hand, some New York Fashion Week stalwarts, such as Ralph Lauren and Michael Kors, are yet to confirm their participation. CFDA chairman Tom Ford will, however, feature on the calendar and will also co-chair the Met Gala.
Following its cancelation in 2020, the Met Gala will serve as the culmination of NYFW Spring/Summer 2022, taking place on September 13. Celebrating the Costume Institute’s “In America: A Lexicon of Fashion” exhibition, the event will be hosted by actor Timothée Chalamet, singer-songwriter Billie Eilish, poet Amanda Gormon, and tennis star Naomi Osaka.
“New York Fashion Week is always a celebration of American fashion, but this will take on a whole new meaning in September,” said Ford in a letter to the CFDA earlier this month. “This season’s shows are an opportunity to reaffirm the resilience and independence of American fashion and New York City as a global fashion force.”
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