New size-inclusive womenswear brand Maer makes its debut
today Jul 9, 2019
Maer, a new direct-to-consumer womenswear brand, has made its debut with a collection of size-inclusive, ‘party ready’ clothing.
The line is co-founded and designed by Donna Kang and Megan Wall, two fashion industry alumni who bring combined experience with brands including Michael Kors, Timo Weiland, Donna Karan, and Carolina Herrera to Maer.
Making its debut on June 27, Maer’s premiere collection features a range of pieces produced by women-run factories in Portugal, in sizes ranging from 2 to 20. According to the brand’s founders, all pieces were fitted on a size 14 in order to create silhouettes that are truly flattering for all sizes.
“The inspiration for Maer came from our collective experiences of working in the industry and running into the everyday challenges of dressing women of all sizes, whether they were friends, clients or celebrities,” said Wall. “We wanted to start a collection that we felt represented and spoke to all women.”
Maer’s pieces will initially be sold exclusively online in the U.S. market at maer.co. Through its direct-to-consumer model, the two founders said they intend to offer customers designer quality pieces at half the price.
“We believe this type of new pricing model will resonate with our customer and they will appreciate our transparency and the incredible value they get with our brand,” said Kang.
The brand’s first collection was photographed by Emily Soto, styled by Haley Loewenthal and modeled by Yasmin Geurts and Shaughnessy Brown at the Flower Shop in New York City.
As a further boost to the launch, Maer also produced a campaign film, ‘Trip the Light,’ filmed in a secret speakeasy in Lisbon.
Copyright © 2020 FashionNetwork.com All rights reserved.