Mr Porter reacts to lockdown easing with surf-inspired capsules
Net-A-Porter’s menswear counterpart Mr Porter has launched ‘Gone Surfin’, a series of exclusive capsule collections in collaboration with 15 brands.
Comprising a total of 171 exclusive pieces of clothing, shoes, accessories and lifestyle items, the capsule collections see Mr Porter team up with the likes of Ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic Editions, and The Elder Statesman.
The collections capture each collaborator’s own unique take on the surfer style and spirit and will range in price from £5 to £1,005.
“In our celebration of surf culture, we collaborated with an expansive and defining group of surf-minded partners, each with their own unique voice, history and engagement with the surfing lifestyle. The collection is wide-ranging and the appeal is universal; both for our customers who are surf zealots through to those who like to embrace the casual style,” said Sam Kershaw, buying director at Mr Porter.
Adding to the series is a curated selection of natural skincare product from Salt & Stone, as well as Laird Hamilton’s book, Fuel Up.
The launch of ‘Gone Surfin’ is supported by a global creative campaign featuring South African surfer Mikey February. Mr Porter will also launch a series of dedicated editorial and social content across its online magazine The Journal and social media platforms.
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