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Published
Aug 16, 2010
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Men’s Big and Tall leader opens superstore in Las Vegas

Published
Aug 16, 2010

DXL (Destination XL) is the first concept store for Casual Male Retail Group Inc. Both taller and 42 inch-waisted customers can find a range of lifestyle apparel products. Located at 4211 Paradise Road in Las Vegas, Nevada the 10,000 square feet superstore concept opened on Monday.

Casual Male Retail Group
CasualMale.Com

L.E.K consulting conducted a 6 month market research study to realise todays big and tall men are looking for a “one-stop-shop” for all their specific needs.

David Levin, President and CEO of CMRG said, "Our target customer wants choices, value for their dollar and the convenience and unique shopping experience DXL offers.”

Thousands of clothing options in sizes XL-7XL and waist sizes 38-64 will be offered from Casual Male XL's own private labels as well as well-known designer brands such as Polo Ralph Lauren and Calvin Klein.

The e-commerce site http://www.destinationxl.com will launch in 2011.



By Rosie Hart

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